Don’t cover it, CURE IT!


Last decade has witnessed a surge in demand for products helping with incontinence. This increased demand has resulted in lot of new products being introduced to help customers suffering from incontinence.

Adult diaper industry has grown tremendously. Bloomberg Report predicts that adult diapers- products aimed at not seniors or babies, but mostly at middle aged women could overtake baby diaper market in a decade. Growth in adult diaper market is outpacing that of every other paper based household staple in the U.S. Euromonitor International forecasts a 48 percent increase in sales in the category.

Also there were some new products introduced to help with incontinence like Product called Finess – a non-internal, medical device, designed to prevent leaks rather than just absorb them.  It is supposed to stick to urethral opening and prevent the leaks before they happen. After its launch in 2015, Finess has earned lot of anxious women consumer base and emerged as the best seller in its category on Amazon.

Even though incontinence has always been very important issue, it had never been discussed openly. Last couple of years we have seen host of celebrities coming out in open about their struggle with incontinence. Also, last couple of years was the time when we witnessed major personal care companies with their aggressive marketing campaigns trying to emphasise the point that incontinence is not a big deal.

It is quite clear that there are commercial factors at play. This product push and aggressive marketing is making us believe that it is normal to suffer from Incontinence. ‘Accept it as a reality of life and buy products to help with it’ the message says.

But this approach to incontinence is not helping women. Let’s face it, wearing adult diapers is embarrassing and products like Finess are downright insulting. This takes cover up approach rather than trying to find out causes of this problem and treating it at its roots.

We cannot stress enough the fact that bladder leakage is not normal. It is possible to gain control of your bladder.

We at TensCare have range of electric muscle stimulators to help you strengthen your pelvic floor muscles to reduce urine leakage and improve quality of life.


Gordon,C.(2016). Adult Diapers Sales Are on their way to huge growth, Fortune. Available at:

Hymowitz C (2016), the adult diaper market is about to take off, Bloomberg Business. Available at:

Rocker,R. (2016)  Soft Health Technology to present its new technology for stress urinary incontinence. Available at:

Wishnow, P. (2014) Bladder Problems affect young women celebrities too. Available at:

Do we really need “Period Leave” Policy?


A Bristol based Company ‘Coexist’ is reportedly planning to create an official “Period Policy “in an attempt to synchronise work with women’s monthly cycle. This policy will allow women to take time off without being stigmatised in the hope that it will make its workplace more efficient and creative.

Bex Baxter, the director of Coexist said “I have managed many female members of staff over the years and I have seen women at work who are bent over double because of the pain caused by their periods. Despite this, they feel they cannot go home because they do not class themselves as unwell.

“And this is unfair. At Coexist we are very understanding. If someone is in pain – no matter what kind – they are encouraged to go home. But, for us, we wanted a policy in place which recognises and allows women to take time for their body’s natural cycle without putting this under the label of illness.”

Coexist is the first one in UK to come up with this policy. Other Company’s might follow the suit. However, real question here is whether or not women actually need a ‘period leave’? When decided to listen to the debate it has caused, two views emerged.

No need View:

We talk about women empowerment and gender equality. Asking for period leave is exactly opposite of that and will put women again in the weaker section of the society. This may also lead to some women taking undue advantage of this policy. If any women does suffer from excruciating pain during menstruation, then she would be able to produce medical certificate and opt for sick leave.

Its needed view:

For too long there’s been a taboo surrounding periods and many women are ashamed to admit that they are suffering from period pain. This period policy will break down the shame. If you are allowed to work with your natural rhythms, your creativity and intelligence is more fulfilled and that’s good for organisations as well.

Well, you can see these two are quite diverse views, as one believes that, period policy will put women at a disadvantage as compared to their male counterparts, while others feel there’s nothing sexiest about this idea. Let us know what you think via Facebook/ twitter.


UK company to introduce ‘period policy’ for female staff

Kate Winslet opens up about incontinence.


We now have International Women’s day past us. Amidst all the talks about women empowerment and women welfare, there was one public personality who stood out from the crowd with her honesty and her courage to address a subject considered taboo by many- INCONTINENCE.

Even if we like it or not, women in public eye have tremendous influence on the way we live our lives, the way we deal with our problems and on our culture. Therefore, when Kate Winslet decided to talk about Incontinence, it was a welcome change.

Recently Kate Winslet revealed that she suffers from stress incontinence, which causes accidental urine leakage when the body is under physical stress like coughing, sneezing, laughing, lifting heavy objects or exercising.

Winslet definitely isn’t alone. According to Urology Care Foundation, as many as one in three adults- more than 80 percent of them women, have bladder control issues. Stress incontinence is not uncommon among women post-pregnancy, because muscles that support the bladder may get weaker after giving birth. Plus, new mums go through some major hormonal changes, which can affect the pelvic floor muscles.

Unfortunately, women don’t talk about this subject, since they consider it embarrassing. There are too many women who suffer in silence. However, this condition doesn’t have to be embarrassing and that is why it is reassuring to know Women like Kate Winslet have the courage to talk about this issue on National TV show.

The day when everyone suffering from incontinence will feel brave enough to talk about it, without any embarrassment would be empowerment in a true sense.

Thankfully, treatments exist and before trying any type of drugs and/or surgery, try a pelvic floor exerciser. This type of device will help you to strengthen your pelvic floor muscles to reduce urine leakage and may even improve the sexual intimacy.

Plus, doing simple things like jumping on a trampoline with your children will become fun again.



Kate Winslet opens up about having incontinence.

Endometriosis awareness week 3rd March – 9th March 2016



Endometriosis Awareness Week aims to raise awareness about this hidden and often unrecognized condition.  Endometriosis is a long term (Chronic) condition.  About 2 million women in the UK have endometriosis. Most of them are diagnosed between the ages of 25 and 40.

Endometriosis is a common condition where tissue that behaves like the lining of the womb (the endometrium) is found outside the womb. This is usually in ovaries and/or fallopian tubes, in the pelvis behind your uterus, your bowel or bladder. The causes of endometriosis aren’t fully known, even though it’s fairly common.

From symptoms like heavy periods to bleeding between periods, endometriosis can impact life in several ways. But one of the most limiting symptoms for many women is pain in the abdomen, pelvis & lower back and pain during periods.


Tens Care’s Ova plus Period Pain reliever offers a completely natural relief from pain related to  endometriosis.

Typical treatment for Endometriosis consists of non-steroidal, anti-inflammatory drugs or the oral contraceptive pill, all of which work by reducing the activity of the uterine muscle. The Ova Plus uses TENS which, rather than reducing uterine muscle activity, works by altering the body’s ability both to receive and to perceive pain signals. Endometriosis sufferers feel that the Ova Plus takes the edge off the pain and makes life more tolerable.

Adult Diaper Market tries to humanise incontinence




Currently a big global personal care giant is investing a lot of money running fashion style marketing pitches in mainstream magazines and on television promoting company’s latest adult diaper line.

Growth in adult diaper market is enormous. According to Urology Care Foundation, as many as one in three adults- more than 80 percent of them women, have bladder control issues. Euromonitor International forecasts a 48 percent increase in sales in adult diaper category, to $2.7 billion in 2020 from $1.8 billion last year.

As Birth-rates go down and lifespan goes up, the likelihood of requiring some form of incontinence aid increases. However, biggest challenge for the industry is that incontinence is a taboo subject. Huge amount of sufferers are too embarrassed to raise the issue with Healthcare Provider or, worse, even buy available products in retail outlets. In that sense, it is a social issue.

However, big personal care giants have sensed commercial opportunity in this rapidly growing market and they are trying to humanise incontinence. Thereby making their products more normal, accessible and embarrassment free.  These Companies are trying to impress upon the point that attractive men and women in their 40’s can also suffer from incontinence and it is not a big deal.

It is social failure that this condition still remains mystery to many of its sufferer’s. So, it is reassuring to know, that, at least for the sake of their business, but somebody is trying to make this subject more acceptable.

However, this condition doesn’t have to be normal. Bladder leakage – no matter how light – is not normal and TensCare’s clinically tested products can help with the management and relief of incontinence and provide freedom from the use of containment pads to help sufferers return to a normal lifestyle.



Hymowitz C (2016), The adult diaper market is about to take off, Bloomberg Business

Nitti V (2001), The Prevalence of Urinary Incontinence,

What is Urinary Incontinence? Urology Care Foundation,